What is it?
A personal brand is a set of characteristics of an individual (attributes, values, beliefs, etc.) rendered into the differentiated narrative and imagery with the intent of establishing a competitive advantage in the minds of the target audience. Giving yourself an opportunity to share your personal brand, or story, with others is expanding your reach
Why should I do it?
It helps you focus your narrative. Your personal brand results from what others think and say about you when you’re not in the room. It is your reputation, and it is better when you are the one telling the story that others share.
📝 FYI: This involves developing a well-defined and consistent message, and presence virtually and in person.
"If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” ~David Brier
How do I do it?
Utilize your Elevator Pitch to put yourself out there in writing (try LinkedIn or Medium), presenting (internal or external), or attending a career-focused event (conference, networking event).
Share original content
Writing is the easiest way to shape your personal brand. By creating something unique and sharing it you are giving yourself an opportunity for others to interact with you and your brand.
Present
Public speaking is the most common fear for people, so if this freaks you out, you are not alone. Doing something that is just outside of your comfort zone enables the greatest growth.
💡 Quick Tip: We will remind you of the dates you choose during the activity, don’t worry too much about nailing them down exactly.
What’s next?
We are here to help you craft and refine your brand. After you complete the activity, we will receive your answers via email and review them plus send you a copy for your records. We recommend you keep them in one place, like an email folder, for easy access.